Powered by Enatega

Qatar’s First All-in-One AI Powered
Super App

Lumi is a dynamic food and grocery delivery app built on Enatega, offering a seamless bilingual experience. Designed for growth, it delivers fast, intuitive service across the regional market.

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Introducing From:

Lumi is a next generation super app based in Qatar. Built on the Enatega framework and enhanced with proprietary AI extensions to make it into a unified ride-sharing and food delivery platform.

The Challenge

Lumi set out to address several market needs:

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Service Fragmentation

Users in Qatar relied on multiple separate applications for transportation, food delivery, hospitality services and travel. Lumi aimed to unify these services under one platform.

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AI Driven Personalisation

Traditional service apps in the region lacked intelligent recommendations and adaptive user experiences..

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Multi-Service Architecture

Integrating ride sharing, delivery and future travel services into a single scalable app required architectural rethinking of the base framework.

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Local Relevance and Language Support

Qatar’s diverse population needed support for both Arabic and English within the same interface.

To meet these demands, Lumi required a scalable solution that could adapt quickly without compromising performance or user experience.

Development Journey:

Lumi’s development was based on the Enatega white-label super app platform, chosen for its foundation in on-demand services and modular architecture.

The Enatega framework was extended with a new ride sharing module that included driver onboarding, trip management, real-time tracking and dynamic pricing logic.
Stage I Architectural Enhancement
Artificial intelligence components were added to improve search relevance, tailor ride and food recommendations, and optimise routing for drivers and delivery partners.
Stage IIAI Features Integration
The user interface was localised with full support for both right-to-left (Arabic) and left-to-right (English) text layouts. Cultural and regional preferences guided UI design decisions throughout
Stage IIILocalisation and Language Support
Hotel booking, flight reservations and hospitality features were architected as separate modules to be enabled on launch readiness without impacting core ride or delivery services.
Stage IVScalable Modules for Future Services

The iterative development process involved continuous testing with user groups to validate usability and responsiveness across both services.

Key Feature

Lumi launched with the following capabilities

Ride Sharing

  • check Fast rider-driver matching
  • check Transparent pricing and fare estimates
  • check Options for tipping, discounts, and feedback.
  • check Real time tracking and trip updates
  • check Support for preferred language and local payment methods
Ride Sharing

Food Delivery

  • check Wide selection of partner restaurants
  • check Seamless ordering with order tracking
  • check Smart recommendations influenced by user behaviour
  • check Integrated maps and delivery ETA visibility
Food Delivery

AI Powered Enhancements

  • check Intelligent suggestions tailored to user preferences
  • check Predictive searches based on prior activity
  • check Context aware ride and food options
AI Powered Enhancements

Scalable Architecture

  • check Modular design ready for hotel, flight and hospitality service
  • check Shared user accounts across services
  • check Unified payment platform
Scalable Architecture

Launch & Results

Lumi’s agile rollout focused first on stabilising core services in major population centres across
Qatar. Early uptake demonstrated strong user interest in combined services.

Key early results included

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Rapid adoption among local users with strong retention

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Positive user feedback on AI recommendations and interface simplicity

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Smooth on-boarding of partner drivers and restaurants

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High engagement rates across both ride sharing and food delivery

The Challenge

Lumi set out to address several market needs:

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Hotel Booking

Integration with global and regional hotel partners and AI based stay recommendations.

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Flight Booking

Search and booking across airlines with fare predictions and smart alerts.

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Hospitality Services

Concierge-level experiences for at-home cleaning, laundry, electrician and other technical services.

Every new capability will be designed to feel naturally connected within the existing app experience.

Conclusion

Lumi represents a pioneering effort in Qatar’s digital ecosystem. By combining ride sharing and food delivery with artificial intelligence and a flexible architectural foundation, Lumi delivers a compelling multi-service user experience. Built on the trusted Enatega framework and enhanced with customised modules, Lumi is well positioned to expand into travel and hospitality domains. The result is a unified platform that sets a new standard for super apps in the region.

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