Yalla: Redefining Food and Grocery Delivery
Across the Region

Yalla is a dynamic food and grocery delivery app built on Enatega, offering a seamless bilingual experience. Designed for growth, it delivers fast, intuitive service across the regional market.

Visit Website

Yalla is a powerful, all-in-one food and grocery delivery app built on top of the Enatega platform. Designed to meet the fast-paced demands of a growing customer base, Yalla combines intuitive design with modern features to offer a world-class delivery experience in both Arabic and English. From concept to launch, this case study highlights how Yalla became a standout player in the regional market, and how it continues to grow.

The Challenges Faced by Yalla:

Yalla set out to solve a common frustration in the delivery space: juggling multiple apps for different needs. The goal was to build a single platform that supports:

Multifunctional Deliveries: Combining food, grocery, and retail orders into one seamless app.

Multi-language Accessibility: With a focus on Arabic and English to serve diverse communities.

Feature-Rich Functionality: Standing out in a market dominated by giants like Wolt and Haat.

Localized Payments: Offering region-specific payment gateways that match local expectations.

To bring this ambitious vision to life, Yalla needed a flexible, scalable solution—and a partner that could deliver quickly without compromising quality.

The Development Journey:

Using Enatega’s white-label framework as a foundation, the Enatega team customized the platform to support more than just food delivery. This included:

Grocery and retail integration.
Vendor-side tools for managing complex inventories.
Support for regional fulfillment models across diverse store types.

This gave Yalla an edge from day one, as it could serve both restaurants and supermarkets with a unified user experience.

PHASE IAdapting Enatega for Multifunctional Delivery

Localization was critical. The UI was designed to support both right-to-left (RTL) and left-to-right (LTR) languages, enabling seamless toggling between Arabic and English. Every interface element—from navigation to product listings—was carefully translated and culturally adapted.

PHASE IIBuilding a Multi-Language, User-Centric Interface

To stand out in a saturated space, Yalla introduced:

Real-time, interactive map views for browsing local vendors
Smart search filters for cuisine, price, availability, and dietary needs
Personalized recommendations based on user behavior and trends
Category-based menus for groceries, food, and essentials.

PHASE IIIDeveloping Market-Leading Features

Yalla needed flexible, regionally compliant payment solutions. The Enatega team integrated a local payment provider (HYP). This addition allowed customers to use their credit and debit cards to pay for orders.

PHASE IVPayment Gateway Customization

Launch & Results:

With a laser-focused agile approach, Yalla’s MVP was launched within just a few months. The results were immediate and impressive:

60,000+ active monthly users
50+ operational restaurants and vendors onboarded
Growing engagement with daily order volume increasing steadily
Positive reviews citing UI simplicity and multi-functionality

Yalla has quickly cemented its reputation as a go-to app in the food and grocery delivery space and it’s only getting started.

Client Showcase: See Yalla in Action

Explore how Yalla is transforming food and grocery delivery through real-world product footage. Swipe through the carousel below to view:

Looking Ahead: Scaling Up and Reaching Further

With a strong foundation in place, Yalla is not slowing down. The roadmap includes:

Expanding to more cities and restaurant partners
Onboarding retail and pharmacy partners
Enhancing loyalty programs and in-app promotions
Further optimizing performance for low-bandwidth regions

Yalla’s success is a testament to what’s possible with a clear vision, strong technology, and the right development team.
So are you ready to take your delivery business to the next level? Get started with us today so that we can discuss your future!