
Key Takeaways
- Zepto’s rapid-growth model: Built on dark stores and 10-minute delivery, Zepto’s quick commerce strategy has reshaped India’s grocery delivery market.
- Zepto Clone Apps: Pre-built, customizable software solutions that allow entrepreneurs to quickly launch their own grocery delivery platforms with Zepto-like features.
- Lower Development Costs and Faster Launch: Using a clone app reduces time-to-market and initial investment compared to building from scratch.
- Core Features to Include: Customer app, store app, rider app, and admin panel with real-time tracking, inventory management, and multiple payment options.
- Business Model Flexibility: Entrepreneurs can set up their own revenue streams (commission, subscriptions, delivery fees, ads) and expand into any geography.
- Importance of USP and Marketing: Standing out requires defining a clear, unique selling proposition, targeted marketing, and localized operations to build brand recognition.
- Estimated Costs: Basic grocery delivery apps cost from $10,000–$50,00,0, depending on features, location of developers, and launch timeline.
Imagine delivering groceries to your customers’ doorsteps in under 10 minutes! Sounds amazing, right?
If you’ve ever dreamed of launching your very own grocery delivery service, you’re in the right place! With the success of services like Zepto, now is the perfect time to bring your vision to life.
This blog will guide you through everything you need to know, from understanding what such a service is about to figuring out the budget required to develop an amazing app.
So, no need to wait any longer! Your dream of building a fast and efficient grocery delivery service is just a few steps away!
What is a Zepto App?
Zepto is an Indian grocery delivery service that was founded in July 2021 by Aadit Palicha and Kaivalya Vohra. It has expanded delivery services in 35 cities and has 1,100 active dark stores as of mid-2025.
In a short time, it’s made a name for itself, competing with giants like Swiggy, Flipkart, and Amazon.
By the financial year 2024, Zepto’s operating revenue will reach over 44 billion Indian rupees, according to Statista. This impressive growth shows how much people value quick and reliable delivery services.
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Launch NowWhat Makes Zepto Special?
Zepto is all about speed and convenience. Imagine needing groceries, fruits, or personal care items and getting them delivered to your door in just minutes. The app partners with local stores and uses a dedicated team of delivery personnel to ensure your orders are delivered on time.
Whether you’re in the mood for fresh veggies or electronic gadgets, Zepto has it all. It’s like having a mini grocery store right next door, ready to deliver whenever you need it!
Zepto Against its Competitors in 2024

Zepto Business Model
Have you ever wondered how Zepto delivers the order so quickly and how it established its name in the grocery delivery business? The reason behind their success is their impactful and smart business model.
Zepto’s business model consists of three essential components.
1. Working Strategy
In this model, Zepto focuses on providing ultra-fast delivery services. They aim to deliver groceries and essential items within just 10 minutes. This quick turnaround time is supported by strategically located warehouses that allow them to reach customers efficiently.
2. Marketing Strategy
Zepto’s marketing includes online ads featuring slogans like “10-minute delivery” and “zero delivery charges.” This messaging targets customers and encourages them to use the app. Their unique selling point is the promise of delivering products in just 10 minutes, helping them stand out from competitors
Moreover, Zepto also uses the following marketing strategies:
- Influencer marketing
- Social media marketing
- TV commercials
3. Revenue sources
Zepto uses three revenue models, which include:
Commission-based Model: In this model, they earn a commission of 2-4% on each order placed through their app.
Funding Rounds: Zepto has raised a large amount of money through various funding rounds, currently valuing the company at around USD 900 million.
Subscription Services: Zepto has a subscription service for regular customers, providing additional revenue streams.
What is a Zepto Clone Script App?
A Zepto clone script is a pre-built software that allows you to quickly launch your online grocery delivery app with features similar to Zepto. It enables customers to order groceries and receive them within a short time frame.
This ready-to-use solution contains a customer app, a grocery store app, a rider app, and an admin panel with the ability to customize branding and features to fit your business needs.
Using a grocery delivery app clone, you can easily manage deliveries for a wide range of products, from fresh groceries to essential kitchen appliances.
Zepto Clone vs. Zepto
Look at the table below and understand the main differences between the Zepto clone and the Zepto app.
| Feature / Aspect | Zepto (Original App) | Zepto Clone App |
| Ownership | Founded by Aadit Palicha and Kaivalya Vohra in 2021, an established quick-commerce company in India. | Owned by any entrepreneur or business using a pre-built “clone” software to launch their own delivery platform. |
| Business Model | Real-world grocery delivery company operating dark stores and logistics networks. | Software/app solution mimicking Zepto’s features but operated by a different company or individual. |
| Operations | Runs its own warehouses (dark stores), delivery fleet, and supply chain. | Does not own warehouses by default; it depends on the buyer’s business setup (they must arrange logistics). |
| Brand Recognition | Well-known brand in India’s quick-commerce market with a significant customer base. | New or emerging brand. Brand recognition depends on the entrepreneur’s marketing efforts. |
| Revenue Model | Earns through commission per order, subscription plans, and delivery charges. | Revenue model customizable by the app owner (commission, subscriptions, ads, delivery fees, etc.). |
| Launch Time | Already operational and established. | Faster launch. You can go live quickly because the app is pre-built. |
| Customization | Limited. Zepto has its fixed UI/UX for its customers. | Highly customizable. Branding, features, and UI/UX can be tailored to your own business needs. |
| Investment Required | Hundreds of millions in funding raised to scale operations. | Far less upfront investment to launch (software + your own delivery network). |
| Geographical Presence | 30+ Indian cities (as of 2025) with strong infrastructure. | Wherever the entrepreneur chooses to operate, it could be local, regional, or global. |
Why Choose a Zepto Clone App?
Below are the advantages of building the Zepto app clone.

Proven Framework
Building a Zepto app clone gives you a strong foundation. It provides a proven framework that you can easily customize to reflect your unique brand identity. This allows you to use existing success while tailoring the app to your specific needs.
Improve Customer Engagement
With a grocery clone app, you can enhance customer engagement. By incorporating features that address the specific needs of your target audience, you create a more personalized experience that keeps users coming back.
Faster Time to Market
The Zepto clone software allows you to launch your app quickly. This means you can enter the market faster, taking advantage of opportunities and trends before your competitors do.
Automate Business Operations
One of the greatest benefits of the Zepto app clone is the ability to automate various business operations. By streamlining tasks, you can reduce the workload on your team, allowing them to focus on more strategic activities.
Affordable Solution
Choosing a grocery app clone is a cost-effective alternative to building an app from scratch. This ready-made solution helps you get your brand online quickly and affordably, saving both time and money.
Steps to Build a Zepto Clone App
How to make an app like Zepto?
Below are some steps to help you build a customizable Zepto clone app.

1. Research the Market
First, you have to conduct thorough research. Understand what your competitors are doing and identify gaps in the market. Know your target market’s needs and preferences. This will help you position your service effectively.
2. Define Your Unique Selling Proposition (USP)
In this step, you have to identify what will make your service stand out. Whether it’s faster delivery times, better pricing, or a wider range of products. Defining your USP is important because it allows you to identify what sets your app apart from competitors. Plus, it enables you to effectively attract customers and stand out in a crowded market.
3. Plan Your Budget
Budgeting is key to any successful business. It provides a structured framework for managing finances and allocating resources effectively. Considering costs like app development, marketing, staffing, and logistics helps you make an informed decision about spending to ensure long-term financial stability and growth.
4. Select the App Features
The first step in creating a clone app is to closely examine the features of the original app. Decide which features to replicate and which ones to improve, so your clone offers something unique.
Include the essential functions at the start. Once you have a solid foundation, you can go back and add more advanced features to your app to keep people interested.
Here are some features to include in your grocery delivery clone app.
| Customer App | Grocery Store App | Rider App | Admin Panel |
| Live chat with the rider | Inventory management | Route optimization | Customer management |
| Real-time tracking | Customizable notifications | Accept/reject delivery requests | Payment management |
| Advanced search functionality | Order management | History of delivery | Account management |
| Customer support | Daily earning report | In-app wallet | Stores management |
| Feedback and ratings | Pick-up proof | ||
| Schedule delivery | |||
| Multiple payment options | |||
| Multilingual capability | |||
| Voice search | |||
| Rewards and coupon codes |
5. Choose the Right Technology
A reliable and user-friendly app is essential. When choosing the technology, you can consider things like your business goals, budget, and scalability. You can also think about how the technology will integrate with your existing systems.
Here are some tips to help you choose the right tech stack for your clone app.
- You have to know your business needs and goals.
- Choose the technology that fits within your budget.
- Make sure the technology you choose can handle increased user and data demands.
- Keep in mind how much the technology will cost and how long it will take to develop.
6. Start the Zepto Clone App Development
In this phase, you have to do these three things:
Design an Interface: Design an app interface that is user-friendly for both delivery staff and customers. To improve the user experience, give attention to ease of use and clarity.
Frontend Development: Select a frontend framework (like React, Vue, or Angular) for building the user interface. Convert your visual designs into code using HTML, CSS, and JavaScript. Ensure the app works well on different devices (mobile, tablet, desktop).
Backend Development: Choose a backend technology (like Node.js, Django, or Ruby on Rails) and set up a server. Create a database schema to store user data, orders, and delivery information. Build RESTful APIs to handle requests between the front end and back end.
7. Launch and Market Your Service
Once your app is ready, it’s time to promote it. Use social media platforms to share updates and engage with potential users. Consider local advertising, like flyers or community events, to reach more people. Partnering with local businesses can also help you connect with your target audience.
Cost to Build a Zepto Clone App
The cost of developing a grocery app like Zepto depends on various factors, such as:
- Features you want to include
- Basic features cost less than advanced features.
- Geographical location of your development team. For example:
- North America: High cost
- Western Europe: Moderate to high-cost
- Eastern Europe: Moderate cost
- Asia (India, etc.): Lower cost
- The platform you want to launch your app on
- iOS, Android, or Web App. Each platform has its development costs, with cross-platform solutions often being more economical.
- Completion timeline of your app
- A tighter timeline may require more developers or overtime, increasing costs.
The cost to develop a basic version of the app ranges from $10,000 to $50,000, with additional expenses for incorporating advanced features.
FAQs
1. What is similar to Zepto?
Below is a list of apps that are similar to Zepto.
- Swiggy Instamart
- Bigbasket
- Blinkit
- Dunzo
2. Are KiranaKart and Zepto the same?
Yes, KiranaKart and Zepto are the same company; Zepto was previously named KiranaKart before undergoing a strategic rebranding.
3. What is the secret of Zepto?
The secret of Zepto’s success lies in its innovative “dark store” model, which allows for incredibly fast, 10-minute grocery deliveries to customers’ doorsteps.
4. Who is the competitor of Zepto?
Zepto’s main competitors include Blinkit (formerly Grofers) and BigBasket, both of which also focus on quick grocery delivery services in India.
5. What is the Zepto algorithm?
Zepto’s algorithm uses a dark-store model and inventory optimization. It is used to fulfill orders, matching customers with the nearest stocked location and the fastest delivery partner to achieve 10-minute delivery.
6. Is Zepto better than Dunzo?
Yes, for quick commerce, Zepto is generally considered better than Dunzo due to its strong focus on 10-minute grocery delivery, successful dark store model, and significant growth. Dunzo has scaled back and faces sustainability issues in the same segment.
7. Why is Zepto so successful?
Zepto’s success can depend on several key factors:
Strong Marketing: Effective branding and promotional strategies have helped build a loyal customer base.
Rapid Delivery: Their promise of delivering groceries within 10-15 minutes meets the growing demand for convenience.
AI-driven operations: Advanced routing and inventory algorithms match orders with the nearest store and optimize delivery riders’ routes for speed.
Supercharge your deliveries with Enatega.
Launch NowConclusion
The grocery delivery market is expanding and succeeding at an exponential rate. Just like window shopping, you can browse and order groceries online, and they'll be delivered right to your door.
Most delivery services take about 30 minutes, but with a Zepto clone app, you can deliver groceries in just 10 minutes. Isn’t that amazing?
If you're feeling unsure about how to create a great app, reach out to Enatega. We specialize in developing grocery clone apps that help businesses stay ahead.
Book a free demo with us today and get the best grocery delivery software.



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