Online ordering and delivery platforms have transformed the restaurant industry. These digital solutions help restaurant owners to efficiently manage orders, streamline operations, and reach a broader customer base.
With the increasing demand for convenience and the rise of contactless services, integrating an online ordering system has become essential for staying competitive.
Moreover, after the COVID-19 Pandemic’s global lockdowns, the online food delivery market is booming.
Countries like China and the United States are leading in the global online food delivery market with massive consumer bases and robust delivery infrastructure. Gloria Foods discovered that 86% of Americans ordered food delivery monthly.
So, this blog explores the top features, leading platforms, and significant benefits that an online ordering and delivery system can bring to your restaurant, helping you enhance customer satisfaction and drive business growth.
What is an Online Ordering Platform?
The online ordering platform is a digital system that allows restaurants to take orders online from customers.
These platforms are increasingly popular in various industries and provide customers and business owners convenience.
The primary purpose of using the online ordering platform is to:
- Give your restaurant more exposure
- Increase your sales
- Collect more information from customers to provide them with a better experience
- Provide a seamless way for customers to use your services or products
Furthermore, the online ordering platform is a valuable tool that will not only help more consumers find your restaurant, but it can improve operations, increase sales, and drive repeat business.
Enatega’s online restaurant ordering and delivery platform helps them grow their business.
Supercharge your deliveries with Enatega.
Schedule a CallWhat Are The Benefits of Online Ordering and Delivery Platforms?
The online ordering and delivery platforms provide benefits to both customers and restaurants.
With these platforms, the online food ordering process is simple and helps restaurants provide customers with a top-notch experience.
Let’s discuss.
For Customers
The online ordering and delivery platform has become the only source of enjoying your favorite delicacies from famous outlets in the safest manner.
Look at several benefits of an online meal ordering and delivery platform.
Time-Saving
Time is precious; customers can save time and effort with an online ordering and delivery platform. They can place and get their order to their doorstep with just a few clicks.
Ordering Process Easy
The online ordering and delivery platform makes the ordering process seamless and without any mistakes. Customers can easily browse menus from the vast selection of restaurants from the comfort of their homes without visiting the physical stores.
Large Variety of Choices
The online ordering platform provides customers access to products and services from local restaurants and international cuisines. With these platforms, customers can explore cuisines they might not have encountered otherwise.
Minimal Contact
Due to COVID-19, minimizing human contact and social distancing has been the talk of the entire world. Many people prefer contactless delivery to protect themselves from any type of virus. With contactless delivery, people enjoy their favorite meal without worrying about transmitting or catching the virus.
Exciting Perks
Several online food ordering apps offer enticing promotions and deals to keep customers happy and get more sales. With deals and discounts, customers can save a lot of money and enjoy their favorite meal at an affordable rate.
Instant Delivery
With a restaurant food ordering system, the customers get their order on time without standing in the long queues and waiting for their order to be received.
For Restaurants
The online ordering and delivery platform is the best solution for restaurants, SMBs, startups, franchises, and big enterprises to establish a unique identity for their brand in the market.
Below are some great benefits an online ordering and delivery platform provides restaurants.
Create a Custom Ordering Experience
You can easily tailor your online food ordering system to your brand requirements to attract more customers. With an online restaurant menu ordering system, food business owners can effortlessly customize it, from the content to the app’s design, to draw customers’ attention.
Free and Cheap Marketing
A strong online presence keeps customers happy and satisfied. But how without paying for expensive social media advertising and billboards?
With an online restaurant order system, you can easily promote your brand without putting a hole in your pocket. Social media sites such as Facebook, Instagram, Twitter, and LinkedIn can be utilized for audience engagement.
Invest some time in creating a solid company profile on Google My Business. With this, your restaurant can appear in local searches, and people can easily find you.
Flexible Payment Support
The open source food delivery app provides multiple payment options that streamline food ordering. It will help the food business owners to improve their operations and attract more customers. Also, the open source delivery app can be easily integrated with various payment gateways, which include credit/debit cards, digital wallets, and more.
Stay Ahead of the Competition
With an online ordering and delivery platform, you can stay ahead of the competition and make your restaurant available to your customers at their fingertips.
With the growing demand for food delivery apps, customers can prefer to order food online, and it helps small to large restaurants grow their business.
“At least twice a week approximately 31% of American customers use third-party food delivery services”.
Improve Efficiency
The online ordering platforms streamline the ordering process and reduce the burden of managing business resources. With an automated system, businesses can reduce operational costs, increase productivity, and manage orders efficiently.
Online Food Ordering Platforms
“Which platform is best for food delivery?”
“Which is the best app to order food online?”
These questions are in the minds of customers and restaurant owners. But worry not; you get the answers to all these questions.
Online food ordering platforms have become a staple in the tech industry. These platforms are popular and play a major role in the success of the food delivery business.
Here are our top picks for the most successful online food ordering platforms worldwide.
1. Enatega
Enatega is the best food delivery management software. From order management to real-time tracking, you can manage everything with Enatega.
With the help of Enatega, you can start your food delivery business from scratch and provide a seamless ordering experience to customers.
Enatega offers two types of online meal ordering and delivery platforms.
- Single vendor food delivery app
- Multi vendor food delivery app
Features
- Fully customizable
- Transparent pricing
- Built with the latest technologies
- No subscriptions needed
- Complete documentation
2. Grubhub
Grubhub is a successful online multi restaurant online ordering system. Both Android and iOS users use the Grubhub app to place orders online. Customers can search restaurants by a specific menu or search by cuisine. It is accessible in more than 3,200 American cities as well as London.
Additionally, Grubhub tells you the restaurants that deliver as well as the pickup restaurant near you when you enter your address.
Features
- Menu management
- Customer relationship management tools
- Email and social media marketing support
- Customizable user profiles
- Restaurant ratings and reviews
- Promotions and loyalty programs
3. Foodpanda
Foodpanda is the largest online food and grocery delivery platform in Asia. Its headquarters is in Singapore, and the company operates as the lead brand for Delivery Hero in Asia.
With just a few taps on your mobile phone, Foodpanda provides food and groceries to your doorstep. Everything from home groceries to food items is available on the Foodpanda app. This multi restaurant online ordering system is free and available on iOS and Android.
Features
- Instant tracking
- Order management
- Catalog management
- Food completion updates
- GPS navigation
To start your food delivery business, you can create the Foodpanda clone app with more unique and advanced features.
4. UberEats
UberEats is the trusted online food ordering system that safely delivers food to your desired location. In 2020, UberEats is globally used by 66 million people, making it one of the World’s largest food ordering platforms.
Furthermore, UberEats is available in hundreds of cities around the world. The app connects customers with several local and international restaurants. Therefore, you can order from your favorite one whenever you want.
Features
- Delivery tracking
- Menu and content management
- User management
- Payment management
- Delivery history
5. Postmates
Several food delivery apps in Europe are available. However, Postmates is a famous food delivery service in 2940 cities across the United States. On Postmates, 600,000 restaurants, retailers, grocers, and more are available.
The Postmate’s exceptional services are timely deliveries and excellent customer support available 24/7. Plus, the app is available on both iOS and Android.
In December 2014, Postmates opened its API (application programming interface) to help small businesses compete with large companies in the consumer goods delivery business.
Features
- Route optimization
- Payment management
- Menu management
- Order management
6. DoorDash
DoorDash is another popular platform for online food ordering. It is a San Francisco-based company that runs as a food delivery platform and an online food ordering site. DoorDash is available in over 7,000 cities in all 50 U.S. states.
The company has 32 million users, most from the United States. This online restaurant ordering system provides services across Canada, the United States, Australia, and New Zealand. The DoorDash alternative apps also provide the same services.
Features
- Order personalization
- Customizable reports
- Customer assistance
- Activity dashboard
- Customer history
7. Delivery.com
The best app to order food online is Delivery.com. It helps customers to order online from local stores and restaurants. The company has over 1 million users and is available in over 2400 locations throughout the United States.
Delivery.com delivers its customers groceries, food, beverages, and dry cleaning services. Also, the app is free to download and available on both iOS and Android devices.
Features
- Restaurant management
- Customer relationship management
- Contactless deliveries
- Data analysis
- Order management
8. Swiggy
Swiggy is the well-known Asia’s food ordering platform. It is currently available in India with 1.5 million active users. Under the name Instamart, this platform provides on-demand grocery delivery services.
The company has partnered with Pizza Hut, McDonalds, Burger King, and many others to offer delivery services. Also, Swiggy uses the Swiggy Wallet feature to deliver food online to customers. The company is not charged from the customer’s card but will be debited from the Swiggy Wallet account when placing the order.
Features
- Restaurant listings
- Real-time order tracking
- Menu browsing
- Discounts and offers
- Payment gateway integration
9. Zomato
From Zomato, customers order meals online or browse menus from the best restaurants. It provides customers with restaurant information, user reviews, menus, map directions, and photographs.
In addition, Zomato provides the option to reserve the table online. The contactless food delivery and dining options are available on Zomato. It is available in many regions, which include:
- Qatar
- Turkey
- UAE
- Italy
- South Africa
- New Zealand
- Poland
- Australia
- India and more
Features
- Table booking
- Electronic payments
- Route optimization
- Rating system
- Push notifications
10. Deliveroo
Deliveroo is an online food ordering platform in London that operates in over 200 cities, which includes:
- Italy
- Ireland
- France
- Belgium
- Australia
- New Zealand
- Spain
- Kuwait
- HongKong
- UAE and more
It helps restaurants that don’t have a traditional setup for dining. Deliveroo is one of the most successful meal delivery apps, with USD 365 million in sales in 2019.
Features
- Delivery sales update
- Menu management
- Order management
- Track payments
- Track delivery
- Secure Login
Comparison of Different Online Ordering Platforms
| Platform | Country of Operation | Key Features | Delivery Coverage |
| Foodpanda | Global | A wide range of restaurants | Available in multiple countries including Germany, India, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand, and others |
| Grubhub | United States | Extensive restaurant network | Available in over 3,200 cities across the United States |
| Enatega | Global | Large selection of local restaurants | Offering delivery from various establishments |
| UberEats | Global | Integration with Uber app | Available in many countries worldwide, including Australia, Canada, France, Japan, Mexico, the United Kingdom, the United States, and others |
| Postmates | United States | Delivery from various stores (not just restaurants) | Available in thousands of cities across the United States |
| DoorDash | United States | Wide restaurant selection | Available in over 4,000 cities across the United States and Canada |
| Delivery.com | United States | Delivery from restaurants, grocery stores, and other local businesses | Available in major cities across the United States |
| Swiggy | India | Restaurant delivery | Available in over 500 cities in India |
| Zomato | Global | Restaurant discovery platform | Available in multiple countries including India, United Arab Emirates, and others |
| Deliveroo | Global | Quick delivery times | Available in various countries including Australia, Belgium, France, Ireland, Italy, Netherlands, Spain, United Kingdom, and others |
Features of Online Ordering and Delivery Platform
The good features make the online ordering and delivery platform successful. Here are some features that make the online food ordering system for restaurants the best one.
| Features | Description |
| Easy to Use Interface | It is the main trait of successful online food ordering companies. The interface should be simple and easy to use for customers. So they can easily place an order without any difficulty. |
| Secure Payment Options | It is one of the main features of a food delivery app. Customers can pay directly via the app using the available payment methods. |
| Order Tracking | Customers can easily track their orders from food preparation to delivery. With this feature, customers get informed about every step. |
| Customization | The single and multi restaurant online ordering system allows customers to customize their menu according to their requirements. For example, if you place a pizza order on the Enatega restaurant app, you can customize the crust, toppings, and more according to your preferences. |
| Reviews | The customers provide feedback and reviews that help improve the online food ordering platform and encourage future visitors to place an order or not. |
| Menu Management | The menu management feature allows restaurants to add, update, edit, and delete the menu items according to their choice. |
| Table Reservation | Customers can reserve a table in the restaurant with just a few taps on their mobile phones. |
| Push Notifications | Push notification is a great feature to keep your customers informed of new features, menu items, special deals, and discounts. |
| Personalization | This feature allows customers to customize their orders according to their preferences and add special instructions. |
Tips for Selecting the Online Ordering System for Restaurants
Below are some tips to help you find the best online ordering system for your restaurant.
- Make sure the system you choose is user-friendly and your staff can easily use it without hassle.
- Conduct a thorough research of the pricing structures of various ordering platforms, making sure to compare and contrast their costs. However, it is crucial to refrain from solely focusing on the cheapest option. Instead, consider all other relevant factors before making a final decision.
- Read the reviews of the previous customers and check what they say about them. This will provide valuable insights into the platform’s performance and reputation.
- Consider your needs and select the ordering platform that best matches your business requirements.
- Before you begin your search, allocate a clear budget to your restaurant ordering system and stick to it.
- The ordering software must be scalable and adaptable to meet the business as well as customer requirements.
Online Ordering System Cost
How much does it cost to develop a food delivery platform?
If you run a food business startup, you are well aware of the overall cost. The cost of the online ordering system will depend on the features you need, the size of your business, the number of platforms, and the complexity.
The basic online ordering systems can start as low as $20 per month and the advanced systems can cost up to $500 per month. However, this is not the exact amount, it can be increased or decreased according to your business needs.
Build Your Own Online Ordering and Delivery Platform with Enatega
Enatega provides the best food delivery platform with a website and mobile app that are easily accessible on iOS and Android devices. With Enatega’s single and multi vendor food ordering system, you can attract more customers.
The Enatega food delivery app solution provides various features that help restaurants boost their business and manage their online brand.
So, if you want to create the Foodpanda clone, UberEats clone, or any other food ordering platform, schedule a call with us.
Frequently Asked Questions
- What are the functions of an online ordering system?
The main functions of an online ordering system are to:
- Provide services to clients online
- Simplify the ordering process
- Help customers expand their business
- What are the advantages of food delivery services?
Below are the main advantages of food delivery services.
- Saves time
- Convenience
- No cooking
- A wide variety of options are available
- What are the three main food delivery services?
The three main food delivery services are:
- Enatega
- Uber Eats
- DoorDash
- What is a grocery delivery system?
The grocery delivery system is software designed to allow customers to order groceries online and get them to their doorstep.
5. What is the best online ordering system for restaurants?
Below is a list of the best online ordering systems for restaurants.
- BentoBox
- Toast
- ChowNow
- Bbot
- Upserve
6. Why is it better to order food online?
Here are some reasons that show why it is better to order food online.
- Save time and effort
- Access to a wide range of restaurants
- Get deals and discounts
7. What is Web-based ordering?
The web-based ordering allows customers to browse, select, order, and pay for their order through the website.
