Online Ordering Platform for Restaurants and Food Delivery 

The food delivery market is growing, set to reach $21.6 billion by 2024, and now’s the perfect time to improve your restaurant with the right online ordering platform. From order management to boosting sales, these platforms are changing the way restaurants operate. 

Whether you’re looking for a cost-effective solution like UpMenu or powerful marketing tools with Flipdish, we’ve got you covered. Explore the top choices and find the perfect match to increase your restaurant’s growth!

What is an Online Ordering Platform?

An online ordering platform is a digital system that allows customers to browse, select, and purchase products or services online. These platforms are commonly used by businesses such as restaurants, retail stores, and delivery services.

The main purpose of using the online order platform is to provide convenience to customers. They can pick up their items from the store or the company’s website/app without leaving their comfort zone. 

White Label vs Custom Food Ordering Platform 

Here is the table that helps you understand the differences between a white label and custom food ordering platforms. 

Feature	White Label Platform	Custom Food Ordering Platform
Definition	Pre-built solution branded for your business	Tailored solution built from scratch
Setup Time	Quick implementation	Longer development time
Cost	Generally lower upfront costs	Higher initial investment
Customization	Limited customization options	Fully customizable to your specifications
Maintenance	Managed by the provider	Requires your team or hired developers
Scalability	Limited to the provider’s capabilities	Highly scalable as per your needs
Branding	Your brand on a standardized platform	Unique branding and user experience
Features	Pre-defined features	Can include any features you desire
Support	The provider offers support	Support depends on your internal or external team
Ownership	You don’t own the platform	Full ownership and control over the platform

Best Online Ordering Platforms for Restaurants  

Online ordering platforms make it easier for restaurant businesses, bakery businesses, b2b eCommerce businesses, and other hospitality businesses. More and more customers prefer to buy products online from the comfort of their homes. It increases the popularity of online ordering solutions.   

Adopting an ordering system for restaurants is a very successful tactic for increasing income and sales, according to Statista.   

When many digital ordering platforms for restaurants are available, knowing the best ones that meet your specific requirements is essential.

Below are some of the best online food ordering systems that help you make an informed decision.

Features	UpMenu	Enatega	ToastPOS	CloudWaitress	Flipdish	BentoBox	Tock	Menufy	Olo	Bbot	iMenu360
Online Ordering	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
In-Restaurant Ordering	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Table Management	✓		✓	✓	✓	✓	✓	✓	✓	✓	✓
Loyalty/Rewards Program	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Inventory Management	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
CRM	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Reporting & Analytics	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Payment Processing	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Multi-Location Management	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Mobile App	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
Kitchen Display System			✓	✓	✓	✓
Contactless Dining	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓

Let’s discuss them in detail.

1. UpMenu 

UpMenu is a cloud-based online food ordering platform for restaurants. With UpMenu, customers can order online from the website or app. They offer the option of delivery or pickup directly from the restaurant. UpMenu offers several features that help restaurants manage their ordering process. These include:

• Online payment processing
• Automated printing of kitchen tickets
• Manage menus online
• Manage inventory and customer data 
• POS integration

Moreover, restaurants manage orders efficiently, create an online presence, and improve customer satisfaction with UpMenu. It also allows restaurants to create customer loyalty programs and marketing campaigns.   

Pros

• 7-day free trial 
• Mobile-friendly design
• Fully customizable
• No commission fees
• POS compatibility
• Monthly subscription fee

Cons

• Not a free service
• No sales forecasting 
• Require ongoing maintenance and support
• Online orders have a limit
• No barcode/ticket scanning 

UpMenu Pricing

UpMenu provides three pricing plans:

Plan	Pricing
Basic	$49/month per restaurant
Standard	$89/month per restaurant
Premium	$169/month per restaurant

2. Enatega

Enatega is another popular online food ordering platform. It is best for any-sized business. It is the most widely used food order online platform that simplifies your process. With this restaurant online ordering system, you can easily set up your own online food order delivery business. One of its best features is multi-vendor and single-vendor.     

Enatega is one of the best online ordering companies that offer these apps to its users:

• Rider delivery app
• Restaurant app
• User app
• Admin dashboard  

Pros

• Affordable
• Customize it according to your needs
• Data protection
• Transparency

Cons

• No loyalty program
• No SMS marketing 

Enatega Pricing

Price structure is flexible and you can get the complete software without additional charges. 

3. ToastPOS

ToastPOS is a popular online ordering app for restaurants. It is the best online ordering system for small businesses, restaurants, coffee shops, and cafes. It can be accessed from anywhere with any internet connection.

Toast is subscription-based, like ChowNow. ToastPOS has gained significant popularity due to its unique features, which include:

• Commission-free transactions
• Email marketing tools
• Inventory management system
• Customer management
• Online ordering
• Real-time reports
• Easily integrated with third-party apps

Moreover, ToastPOS allows restaurants to customize their menus. Also, they change prices and add new features according to their needs. Also, it helps restaurants to track stock levels and optimize purchasing prices.

Pros

• Fraud protection
• Automated customer alerts
• Kitchen display system
• User-friendly interface
• Round-the-clock customer support

Cons

• No free trial
• Limited offline features
• Require hardware purchase 
• Sign a long-term contract

ToastPOS Pricing

Toast charges a percentage-based transaction fee and a monthly subscription fee for its services, with pricing varying based on the specific features and plan selected.

Case Study: Toast’s Growth Package Helped Oscar’s Keep Guests Coming Back

Oscar’s, a local restaurant, faced declining customer retention. To address this, they implemented Toast’s Growth Package, enhancing customer engagement and streamlining operations.

Challenges

Declining Customer Retention: Significant drop in repeat visits.

Inefficient Operations: Manual processes led to long wait times.

Limited Marketing Reach: Difficulty in effectively communicating promotions.

Solutions

Integrated POS System: Streamlined order processing, reducing wait times.

Loyalty Program: Incentivized repeat visits with rewards for frequent diners.

Marketing Tools: Enabled targeted email campaigns for promotions.

Online Ordering: Facilitated seamless takeout and delivery options.

Results

• Generate $10k in sales in 30 days. 
• Improved operational efficiency.
• Enhanced marketing engagement.
• Increase customer retention and engagement.

4. CloudWaitress

CloudWaitress is a browser-based digital platform for restaurants. It makes food ordering online more accessible and provides a seamless experience for customers. It helps online ordering for small and independent restaurants. Customers can easily place orders online, get live updates about their order status, and make reservations. 

With the CloudWaitress menu template, you can easily set up your ordering site and take orders for delivery or pickup. When you hit 100 monthly orders, you need to upgrade to a subscription. However, no long-term contracts exist, and you can cancel your subscription anytime.

CloudWaitress offers top-notch benefits to restaurants, such as:

• Delivery integrations
• Secure website
• Managing pickup deliveries
• Table reservations
• Open communication
• QR tableside ordering
• iPad and Windows compatible 

Moreover, CloudWaitress actively keeps track of user feedback. Also, they promote requested features that the restaurants need. Restaurants view insights about their business that can help them reach their goals. Plus, take advantage of in-house marketing.

Pros

• Provide a free plan
• Menu customization
• Integrated with third-party apps
• Allow mobile ordering
• Reports management 

Cons

• No loyalty program
• Expensive to add extra features
• No inventory management 

CloudWaitress Pricing

CloudWaitress offers three pricing plans to restaurants with different features, such as:

Plan	Pricing
Standard	$39 per store/month
Starter	Free of cost
Enterprise	+$299/month

5. Flipdish

Flipdish is the one-stop shop that every restaurant needs to win. This best online ordering system for restaurants that helps to create a website and mobile app for online ordering. Thousands of restaurants worldwide use Flipdish to grow their business. 

Flipdish, one of the best online ordering platforms for restaurants, comes with several features, which include:

• Managed marketing on behalf of the restaurant
• Quickly build customer loyalty campaigns
• Track order volume and amount across multiple stores automatically
• Easily integrate with your existing site

Pros

• Multi-language and multi-currency support
• Data analytics and reporting
• Easy inventory management 

Cons

• Costly
• Technical expertise is required to set up the Flipdish
• No promotions management

Flipdish Pricing

Three pricing plans are offered by restaurants, and each plan contains different features.

Plan	Pricing
Essentials	Start from 59 £/month
Pro	Start from 89 £/month
Advanced	Start from 179 £/month

6. BentoBox

BentoBox helps restaurants around the world manage different eCommerce operations. From website design to online ordering and payment solutions, BentoBox offers everything. It allows restaurants to manage their orders through the website easily. 

The wide range of features offered by BentoBox includes:

• Track online sales
• Update menu items
• Commission-free ordering
• Email marketing

Pros

• Make it easy to drive more business online
• Loyalty program
• Third-party integration
• Low-cost monthly subscription with no contract
• Digital order and pay
• Help all kinds of restaurants 

Cons

• No customer database
• Costly

BentoBox Pricing

BentoBox, a popular restaurant website and online ordering platform, offers pricing plans starting at $99 per month for their basic package, with additional features and custom pricing available for larger restaurants.

7. Tock

Tock is a one of the best online ordering solutions for restaurants. It has everything you need to drive revenue and increase your customer base. Tock has all the necessary tools and technology. It allows you to personalize service to meet your needs. Thousands of businesses around the globe trust Tock. 

You don’t need special tools to use Tock, but most people use a tablet or computer to run the order dashboard. Plus, you can share the Tock order link with the customers on your restaurant website and social media channels.   

Additionally, Tock has offered some great features to its users, such as:

• Marketing tools
• Orders are organized by timeslot
• In-app text messaging 
• Table management
• Ticketing system 

Pros

• Easy-to-use software
• 7000+ restaurants, bars, and more use Tock
• 20M+ guests use Tock to book an amazing experience
• Dynamic pricing 
• No long-term contract is required 

Cons

• Customization is limited
• Advanced features cost more
• Availability is limited in some regions 

Tock Pricing

Four plans are provided by Tock, which include:

Plan	Pricing
Base	Starting at $79.00Per Month
Essential	Starting at $199.00Per Month
Premium	Starting at $339.00Per Month
Premium Unlimited	Starting at $769.00Per Month

8. Menufy

Menufy is a browser-based online ordering website design service that provides various tools. It focuses more on functionality and less on design. Menufy is similar to Toast, Tock, and DoorDash.

Additionally, it has a listing website and a mobile app that work together to help bring new customers to your restaurant. Menufy users can buy a portable receipt printer and a Menufy tablet for online orders.

The following are the features provided by Menufy.

• Multilingual support
• Get order alerts without an internet connection
• Easily integrate with DoorDash and Uber 

Pros

• 24/7 customer support is available
• Pay-as-you-go pricing
• Fast and easy

Cons

• Charges a 12% commission fee on delivery orders
• No tools to manage in-house drivers
• Prices of marketing packages are high
   

Menufy Pricing

Menufy offers online ordering and delivery services for restaurants, with pricing plans starting at $49 per month.

9. Olo

Olo helps 600+ restaurants manage their online ordering and delivery. It offers a seamless online ordering process with several features, such as:

• Easily integrate with other popular food services
• Order tracking
• Manage online orders
• Create a specialized menu
• All the information is stored in the cloud   

Pros

• Easy to set-up
• Increase direct sales with a fast and reliable ordering platform
• Offer various payment options 
• Trusted by 75K+ restaurants 

Cons

• Expensive.
• Stay up-to-date with maintenance and support; otherwise, it could lead to technical issues. 

Olo Pricing

Olo is a leading digital ordering and delivery platform for restaurants. Their pricing typically starts at a monthly subscription fee plus a percentage of online orders.

10. Bbot

Bbot is the most widely used restaurant online ordering app. It allows guests to order their food and drinks from their phone to their location. There is no need to sign up or download an app.

Owners can still get information about their customers through the restaurant’s digital ordering system. Guests can order and pay without swiping a card, signing a receipt, or waiting in line. 

Despite these, Bbot offers some great benefits to its users, such as: 

• Group ordering
• Multi-menu support
• Easy payment
• Automatically sync the Bbot menu with your POS
• Custom menu

Pros 

• Customer contact forms
• Assign unique location codes to each table. So they know where they are ordering from.
• Printer routing 
• When your kitchen is too busy, pause taking delivery orders.
• Contactless ordering 

Cons

• The main features are missing in the essential plan
• No loyalty program

Bbot Pricing

Bbot’s pricing model usually includes a monthly software subscription fee, as well as a percentage-based transaction fee on orders placed through the Bbot system. The exact pricing can vary depending on the specific features and services a restaurant needs.

11. iMenu360

iMenu360 is the trusted restaurant online ordering system. It offers all the functionality that any restaurant needs. It is a complete restaurant management platform solution that helps to grow your business online. iMenu360 proudly partners with thousands of restaurants globally. 

Moreover, iMenu360 is a robust, feature-packed solution that helps restaurants enhance customer experience and increase profitability.  

The main features of the iMenu360 are: 

• Mobile ordering
• Loyalty programs
• Restaurant manager app
• Delivery zone geofencing  
• Integrate with your POS system  

Pros

• Low monthly cost
• No contracts
• Offer a 30-day free trial
• Free marketing support

Cons

• Charges a fee for its services
• Available in some regions

iMenu Pricing

iMenu360 pricing typically includes:

• Monthly software subscription fees, which can range from $50 to $500+ per month, depending on the restaurant’s size and features required.
• Transaction fees, usually around 2-5% of each online order placed through the iMenu360 platform.
• Potential one-time setup or implementation fees.

The exact pricing can vary based on the specific needs and requirements of each restaurant client.

Free Online Ordering Platform for Restaurants

Several free ordering platforms are available online for restaurants and small businesses. These digital restaurant ordering platforms provide basic order functionality without monthly subscription fees.

Below is the list of free ordering platforms that are available online.

Wix

Wix is a famous website builder that helps beginners create beautiful and professional websites. It is the best platform for designing online ordering websites without programming or coding skills. Wix offers several advanced features, such as:

• Social media integration
• E-commerce integration
• SEO tools
• Built-in blogging platform

Pros

• Website templates are customizable
• Data collection
• Customer contact forms

Cons

• The free plan has limitations
• No mobile alerts
• Advanced features require expertise

Wix Pricing

Below are the four plans of Wix.

Plan	Pricing
Business Elite	$159/month
Business	$36/month
Core	$29/month
Light	$17/month

Weebly

Weebly is used to create a simple ordering website for your restaurant. It has some advanced features. It is best for those who want to create a website for their business without coding or web development skills. 

Further, Weebly is very easy to use, and you can easily create a website according to your needs. The features provided by Weebly are:

• Powerful drag-and-drop tools
• Professionally designed website templates
• Third-party integration
• Free hosting 

Pros

• SEO features
• User-friendly interface
• A variety of designs and templates are available
• Easy customization
• Offer hosting services

Cons

• The free plan has limitations.
• More skills are required for advanced features.
• Switching to a different design is challenging when you start building the website.

Weebly Pricing

The pricing plans of Weebly are:

Plan	Pricing
Free	$0/month
Personal	$10/month
Professional	$12/month
Performance	$26/month

GloriaFood

GloriaFood is a free online ordering system for businesses. It helps restaurants to streamline their point-of-sale operations and manage orders. In addition, GloriaFood allows users to place orders in advance and gain more customers. 

GloriaFood supports multiple languages, so restaurants can serve a wide range of customers, including those who prefer to order in a language other than English.

The main features of the GloriaFood are:

• Online payment processing
• Manage the menu online
• Provide tools for marketing 
• Provide a table reservation widget
• No setup fees  

Pros 

• Accept unlimited orders
• Order tracking in real-time
• No hidden costs
• Automated printing of kitchen tickets

Cons

• Limited customization
• Charges transaction fees on orders
• Limited support

GloriaFood Pricing

Flexible pricing plans with affordable rates. However, the price depends on the features.  

Features of an Online Food Ordering Platform

If you are confused about what features to look for in the best restaurant ordering system, then look at the features below. They will help you choose the right one that matches your needs. 

Advantages of Restaurant Online Ordering Platforms

Online ordering platforms offer several advantages over the traditional methods of delivery. So, let’s look at the advantages and know its importance.